Mehreen Raheel
                               Mehreen  Raheal is one of Pakistan’s leading models, with dozens of product commercials, cover pages of magazines  like Libaas, and many, many photoshoots of clothes and jewelry to her  credit.  She is as familiar a face to Head & Shoulders and Pantene  users, as she is to Lipton tea drinkers, and even Telenor phone users.
 Mehreen was born to an  artistic mother, Simi Raheal, a talented, renowned TV artiste and a  social activisit who works for a leading NGO and is a gender trainer. 
 Since she was a child,  Mehreen has had an eye for fashion and her heart set on a media career.   She is a leading face on TV commercials and magazine pages now, but her  vision’s already set on the next rung of the career ladder, which may  take her behind the camera as a director or producer. 
 This talented young girl  is delightful to meet for her candid views, friendly nature, and many  interesting experiences.
 Read on to get to know  Mehreen Raheal better! 
 
 Let’s start with a bit about  where you grew up and your family…
 Well, my family is basically from Lahore, but my father was in the  Army, so we’ve traveled a lot. After my father left the Army, we  settled back here in Lahore. There’s four of us in the family, my parents, my brother, and I. My  father was a weekend parent for many years because he was setting up a sugar mill in Rahimyar  Khan, and we were brought up mainly by my  mother. My brother is also an actor, he has studied film making  and has done theater.
 (Mehreen’s mother Simi  Raheal is a renowned actor, and has starred in many TV serials and also  appeared in Ali Azmat’s recent video for the song “Na Re Na�). 
 What about schooling and  education?
 I’ve changed many schools starting from the Lahore School of Arts  & Sciences, Lahore Grammar, and I’ve also done a diploma in  dancing, drama, and script writing from London. When I came back from  London, I considered doing my BA but the subjects were not interesting  at all given where I was headed. I always wanted to be in the media business and a traditional BA  just didn’t appeal to me at the time. So I started working.
 How did you get into  modeling?
 I knew from when I was a child  that I was going to be somebody in the media business; a fashion model,  an actor, or a designer – something to that effect! So I knew where I  was going in general and had my focus on the industry. I did a lot of  different stuff. My first commercial project was when I was around 8. I  think I got a little toy or Barbie for doing that commercial. I did a  couple of more commercials when I was around 13 or 14. I also did a play  called Ajnabee Rastay; not a particularly strong character or anything,  but then it was only my first project. After doing different projects,  my aim became clearer and I knew I wanted to be a model. I seriously started doing commercials  when I was 18-19. I joined Nabeela’s advertising, Munaf was my agent.  I got my first project in ICI, and my second commercial was with Ali  Zafar. Since then I have gotten into it aggressively.
 
 Now, a typical question for  models in our culture – how did the family react to your career  choice?
 My mother is an actor; so media was already in the family. Most  families have a problem with their daughters entering the media but in my family it wasn’t  considered bad at all. In fact, my parents were very supportive. When I  started off, there weren’t many educated people in this line of work,  and the media wasn’t considered a good profession. Slowly, but surely,  so many channels have come up and so many educated people have stepped  into this line, that people are generally a lot more accepting of this  choice.
In the past it was like “hamari bahoo ya beti nahi a saktee.’ But things  are changing now. Just to give you a personal example, I had a friend (not  going to mention who), but her mother told her that she couldn’t  be friends with me because I am on television. But a couple of years  later, my friend herself being an NCA graduate, became a strong part of  the media, and now whenever her mother sees me, she always says “it’s so  wonderful to see you,” and praises me and all that stuff. So, times  have changed with more people entering the media business and it’s  broadening the cultural mindset.
It seems like you prefer  commercials to ramps (runway modeling) – is that true?
 I’ve done ramps, but I’m not very fond of them. Not because of my  height (laughs), but generally I’m not very enthusiastic  about that particular type of modeling. I’ve done only two ramp  fashion shows. But mostly, I’ve done ads and still photography for  clothes and jewelry. I like doing shoots; I love the camera and I’m  very comfortable around it. I’ve recently done some shoots that will  be in the next issue of Libaas. I’ve done most of the major product  commercials, from hair products to skin  products to household products, detergents and everything, thanks  to my agent.
 
 What products have you  modeled for and which commercials have been the most interesting for  you?
 I’ve done a lot of commercials – can’t count them! Name a major  product and I’ve done a commercial for it. I’ve done Head and  Shoulders thrice, and I’ve done Pantene four times. Lipton, Telenor,  and PTCL too! It’s a great thing, it’s a blessing.
 I find the whole hair commercial process quite fascinating. We travel  to Thailand for all hair commercials because they have a whole team  over there – from Mongolian women who donate their long silky hair for  making extensions to the doubles for the pure “hair shots�. It’s  easier for them to fly out the directors and talent to Thailand for a  day or two rather than bringing the hair to wherever the ad is being  shot. You are basically there for the beauty shots, the face part. The  hair part is done by doubles and to make it look consistent, you need to  get extensions either clipped on or woven into your own hair. That’s  quite an ordeal. I had to have my hair dyed blue-black and by the time I  got back I was “ganja� (bald). You are left with like four hair  with all the straightening and chemical treatments (laughs)
 What’s been the most  interesting moment or time?
 When I was a child, I used to dream of traveling by myself without a  chaperone; staying in the most beautiful hotels, all expenses taken care  of, with a plasma TV, a big  bed…like in Home Alone when he’s sitting on his big bed, jumping  around and eating ice cream! So I  remember when I went to Karachi for the first time, on my own, at a  very young age, it was the most beautiful moment. Because I realized  that I’m an independent soul, my parents trust me, I’m here and  I’m doing so much!
 Another time would be when I went to Thailand the first time for a  commercial and got the red carpet treatment. They gave me the best suite  in the Emporium and all that. The experience of working abroad with  huge budgets compared to our limited production resources was also  tremendous. But the way they treat you, like a princess! (Smiles).  Finally, when I signed my first autograph, obviously I had butterflies  in my stomach…didn’t know what to say!!
 What about the flip side –  any particularly bad memories or times?
 Well, in general, Allah ka shuker hai, people have been wonderful to  me, from the key boys to the directors and everybody in between. But I  remember once that a director showed up drunk on the shoot, and there  was this woman pestering him. So he swore, in front of me and misbehaved  with her. That’s when I walked off the shoot. He came back and  apologized and said that I wasn’t meant to hear what he said, and that  the woman was misbehaving, and he didn’t know what to do, and all  that. But I just said that listen, I understand if you have problems,  but whatever they are, don’t bring them to work and don’t spoil my  work place. Because it is like  going to an office. If someone is going to bring their problems and  create a bad environment for other people who are working there, it’s  not going to fly.
 Other than that, I can’t say I’ve had any particularly bad  moments. It’s just the delayed paychecks (laughs). Some  people have a tendency of getting others to work for them whenever they  need a project done, but then they aren’t as prompt about the  payments, so there have been some issues of that nature. Now basically  what I do is that I ask them to give me the check before I start the  project, and if they want me then they have to!
 
 Tell us about the  international travel – you mentioned Thailand, what other countries  have you been to and how has that experience been for you?
 I traveled to India as an Ambassador for the Standard Chartered  fundraising marathon for the Tsunami. It was an unbelievable experience.  Traveling for such a cause and being able to do something meaningful  based on your media presence or image. I hadn’t thought of this aspect  of being in the media and what it enables you to do for others until I  got this opportunity and it was really great. I’ve also worked in  London, did a play and a few other projects there.
 How do you compare the  modeling scene in Pakistan with other countries?
 In Pakistan, you have an edge because there are fewer models, plus  the model’s life is longer. In the west, your modeling life is very  short. The younger you, the better it is; and there are so many people  in the field. Here in Pakistan, we have a handful of good models and  it’s easier to become an icon. Once you are there, you can get into  many other things like direction, production, or other projects. I know  that I will not be this young or vivacious all my life, but I can be a  character or I can use my name because I made my name through something  that is media related. I’m strictly talking about myself, of course.  I’d rather retire gracefully from modeling and do something different  than have people get sick of me!
 What is the future of  modeling in Pakistan?
 It’s really going to rock the town and the world, because so many  designers are coming up and we are being recognized for our work. Plus,  we have a lot of new modeling talent coming up, some good some bad.  I’m not going to say that it’s perfect because it’s not. There are  a lot of bad seeds also, which sort of make us take a step back,  because we are here to promote our culture and clothes, and not to sell  our bodies. And selling bodies has become really intense. I guess it  depends on how and where you take it but I hope that the industry will  go in a really positive direction and we’ll establish a very good name  and image for Pakistan through it. You know, it really means a lot when  images of a progressive culture are transmitted all over the world via  satellite; and I believe that our international recognition will benefit  our international image as well.
 What do you do when you’re  not modeling?
 Procrastinate! Doing nothing, bumming around (laughs)! I  enjoy good food, so I cook. I like reading a lot, I write poetry, and I  write columns. I spend a lot of time with my parents. I travel. I have  this hunger for traveling and going to different places, seeing what the  culture is about; going to art galleries, exhibitions and stuff; and  generally finding out about the world. The little time that I have left,  I do yoga.
 Who is your favorite author?
 Well I’m reading this book called Short Stories by Nabakov; he’s  the Russian author who wrote Lolita. I really like his work. I like  Marquez a lot. It depends on my mood, depends on whatever the book is  about, and it doesn’t have to be about anything in particular!
 How do you stay fit?
 I watch what I eat. I don’t eat meethas (dessert). I’ve always  been into fitness but I don’t want to be skinny, because in real life  I’d like to look like myself rather than a coat hanger roaming around  with something draped on it
 
 Any advice for future models?
 As a wise man said once, “with great power comes great  responsibility.� There will be good days and there will be bad days;  whatever you do, you will either be condemned for it or complimented.  It’s a tough life. Working hours are very difficult. You need to be a  strong individual to be in this field because there’s a lot of  bitchiness and backstabbing, because it’s a beauty based thing. I  would advise you to get a degree in something of interest, either  related to your modeling career or something which builds upon it that  can come in handy later on in your career. You will not be a pretty face  all your life! But people will know you and you will always have your  identity, so think of ways in which you can use that identity, like they  do abroad to do something good, rather than not using it at all.